The Nielsen Co. estimated 111 million viewers for the Super Bowl this year topping last year’s record setting 106.5 million viewers.
Although at one point in the game the score was 21-3 Packers, the Steelers comeback kept the audience tuned in and on the edge of their seats. The game was anyone’s until the last couple seconds of the fourth quarter. The last minute of the fourth quarter was in fact the most watched point of the game (according to TiVo Inc. measurements).
On Sports Illustrated’s website it gives us some insight as to why the Super Bowl is continuing to grow each year and reach a larger audience.
The Super Bowl is not just for football fans, it is for anyone whom looks at the Super Bowl as a tradition, something that is personal to them. Some watch it for the commercials alone, others are clearly there for the game. Also, now that the halftime shows are becoming mini concerts, music fans alike are tuning in too.
The commercials for the Super Bowl have become almost as popular as the game itself. Viewers look forward to commercial breaks instead of TiVoing and fast forwarding through them. Companies are paying top dollar to have their products aired during the game because of the amount of viewers they reach.
Lets also not forget about the halftime performance. According to TiVo Inc. measurements, the performance had almost as many viewers as the game itself. The Super Bowl has become something way larger than just a football game.
With each year the viewer number growing, the Super Bowl will continue to set records and be a family tradition. It is the definition of an American sport and an American tradition to get together with friends and family and have a good Sunday.