Twitter has started to take over the corporate world, but is this a positive outcome for the companies? This year 77 percent of companies have started accounts on Twitter. However, along with the companies, the employees have started accounts too which has caused some risks for the companies.
In a recent blog, Twidots have become corporate risk factors, it points out how employees that are tweeting on behalf of their company are putting their companies reputation at risk. A prime example is the Dominos employees tweeting videos of themselves putting cheese and dough up their noses. This is a prime example of a “Twidot.”
The solution? Perhaps have each employee sign a social media policy. It is scary to think that a percentage of employees don’t think that their bosses can see their tweets, when in fact the whole Twitter world can.
The main point to get across to employees, or just anyone in general is this; ANYONE can see what you are posting on Twitter. If your posts involve any major corporation they are even more likely to be under the spotlight.